DESIGN-TO-RETAIL CONSULTANCY
Vision doesn't fail.
Execution does.
Synkrea works as your part-time, fractional Design Director — whether that means building your first team from scratch, raising the ceiling on the one you already have, or bringing you the on-ground India expertise neither of you has yet.
ACADEMIC TRAINING & EARLY DESIGN EXPERIENCE
Parsons School of Design ✦ London College of Fashion ✦ Armani Exchange ✦ Vivienne Westwood
Showcased at India Fashion Week, Van Heusen Men's Fashion Week & Style 360: New York Fashion Week
PHILOSOPHY
Synkréa
(SIN-kray-uh)
A synthesis of harmony and creativity, where ideas and concepts come together to form collections that are both beautiful and commercially ready.
"Every brand already carries the raw material of its own identity. What most brands lack isn't vision — it's the process to translate that vision into a collection that performs on the floor."
The work is collaborative. Synkrea doesn't replace a brand's internal design team or impose an outside aesthetic — as a part-time, fractional Design Director, it strengthens the team already in place, bringing sharper process, better decision-making, and a clear line from concept to retail-ready product.
Every idea, filtered through three questions.
Can it be sourced?
Can it be produced well?
Will it sell?
That's what separates a mood board from a market-ready collection.
LED BY
Rajvi Mohan
Two decades at the intersection of design and commerce — trained at the London College of Fashion and Parsons School of Design, and formed inside the design rooms of Armani Exchange, Vivienne Westwood and Ghost Menswear. That same formation is what makes her fluent in the global design standards a brand carries into a new market.
That knowledge built a business, not just a portfolio — her own labels, Roar and Growl, The Indulgent Artisan and Reeif, built and run end to end, with collections shown at India Fashion Week, Van Heusen Men's Fashion Week and Style 360: New York Fashion Week.
That's what a client is actually hiring — not a methodology, not a framework, but the specific judgment of someone who has built collections, run labels, and sat in the exact room she now leads for other people. As a fractional Design Director, she steps in the way a traditional head designer or creative director would: directing, reviewing, signing off — leading from inside the team, not advising from the outside.
EDUCATION
London College of Fashion · Parsons School of Design
DESIGN EXPERIENCE
Armani Exchange · Vivienne Westwood · Ghost Menswear
BETWEEN THE PROBLEM AND THE FIX
A brand doesn't need more ideas. It needs someone to carry the ideas it already has through to a shelf.
WHO WE HELP
Built for four kinds of brands
FOUNDERS & HNI
Launching a new label
You have an idea and the capital. You don't have a design team, or a starting point. That's where we begin.
INTERNATIONAL
Entering India — or already here
Your own office in India, or none yet. Either way, something's getting lost between your standards and what's actually happening on the ground.
GROWTH-STAGE
D2C & omnichannel brands
Instinct got you this far. Past a certain size, it stops being enough.
EXPORT HOUSES
Manufacturers & exporters
Your factory can build anything. The deck in front of a buyer doesn't say that yet.
Discovery Call — It's Free
Book your free discovery call
A basic review and understanding of your business — and how Synkrea fits into it. 15 minutes, no obligation, no pitch deck.
━ A quick read on where your brand or business stands today
━ A candid view on what's working and what isn't
━ A clear next step — with or without Synkrea
Synkrea helps brands become retail-ready — with stronger process, sharper design, and better commercial outcomes.